Knoebels Amusement Park presents: “Breathing Room”

In a series of outdoor activations, our campaign “Breathing Room” was designed to restore a sense of normalcy to residents that had been lost during the pandemic. To do this, we redefined the term “amusement park”, repurposing the park grounds into a space that guests could enjoy in a new way, bringing back hope to a community in dire need.

Note: For this specific campaign, we opted to stick with physical ads and placements to provide a refresher from the growing digital fatigue due to quarantine and working from home.